How to use brevo free plan

How to Use Brevo’s Free Plan to Send 9,000 Emails a Month in 2025

Email marketing remains one of the most powerful and cost-effective ways to reach your audience. But for many small businesses, freelancers, and startups, the cost of email marketing platforms can be a significant barrier. That’s where Brevo (formerly Sendinblue) comes in. In 2025, Brevo continues to offer one of the most generous free plans in the market—allowing users to send up to 9,000 emails per month without requiring a credit card.

In this comprehensive guide, we’ll break down exactly how to make the most of Brevo’s free plan, its features, limitations, and strategies to grow your audience and conversions without spending a dime.

1. What Is Brevo?

Brevo is an all-in-one marketing platform that offers tools for:

  • Email Marketing
  • SMS Campaigns
  • WhatsApp Marketing
  • Marketing Automation
  • CRM (Customer Relationship Management)
  • Transactional Emails

Brevo has positioned itself as an affordable yet powerful alternative to competitors like Mailchimp, Constant Contact, and ConvertKit.


2. Overview of Brevo’s Free Plan in 2025

Brevo’s free plan is designed specifically for small businesses and creators who want access to professional marketing tools without any upfront cost.

PlanMonthly EmailsDaily LimitPriceFeatures
Free9,000300/day$0/monthEmail editor, basic automation, CRM, signup forms

No credit card is required to sign up for this plan. This means you can start building your audience and launching campaigns immediately without financial risk.


3. Step-by-Step Guide to Getting Started

Step 1: Create a Free Account

  • Visit www.brevo.com
  • Click “Sign Up Free”
  • Enter your name, email address, and set a password
  • Verify your email address via the confirmation link sent

Step 2: Set Up Your Email Domain

To maximize deliverability:

  • Authenticate your domain with SPF, DKIM, and DMARC
  • Brevo provides tutorials for most DNS providers like GoDaddy, Namecheap, etc.

Step 3: Import or Build Your Contact List

  • You can import contacts via CSV or build a list through signup forms
  • Always ensure contacts are opt-in to avoid spam issues

Step 4: Create Your First Campaign

  • Use Brevo’s drag-and-drop email editor
  • Choose a pre-built template or start from scratch
  • Add content blocks, images, CTAs, and preview across devices

Step 5: Track Performance

  • After sending, review metrics like open rate, click-through rate (CTR), bounces, and unsubscribes

4. Key Features You Can Access for Free

Despite being a free plan, Brevo includes powerful features:

✉️ Email Builder

  • Drag-and-drop functionality
  • Mobile-optimized templates
  • Image hosting and file manager

🧱 Contact Management

  • Segment contacts based on behavior or attributes
  • Unlimited contact storage (yes, really)

🚀 Automation (Basic)

  • Set up welcome emails or birthday messages
  • Trigger campaigns based on user actions

📈 Analytics Dashboard

  • Real-time open rates
  • Link tracking
  • Heat maps

📊 Signup Forms

  • Customizable embedded forms
  • Pop-ups for lead generation

5. Strategic Tips for Using 9,000 Emails Effectively

Here are actionable ways to make the most out of the 9,000 email/month quota:

✅ Segment Your Audience

Rather than sending generic emails, divide your list by interest, behavior, or location. This boosts open rates and engagement.

🌟 Focus on Deliverability

  • Authenticate your domain
  • Avoid spammy language
  • Clean your list regularly to remove inactive subscribers

🌞 Optimize Send Times

Use Brevo’s built-in reports to learn when your audience is most active. Test and adjust accordingly.

🎨 Use A/B Testing (on Starter Plan)

While not on the free plan, consider the low-cost Starter upgrade to test subject lines and designs.


6. Common Pitfalls to Avoid

  • Hitting the daily email cap (300 emails/day): Plan your schedule to space out campaigns.
  • Using bought or unverified email lists: This can damage your sender reputation.
  • Ignoring unsubscribes: Always honor opt-outs and follow GDPR/CCPA.
  • Failing to verify domain: This severely impacts deliverability.

7. When to Consider Upgrading

As your business scales, you may want to unlock more features. Here are signs it’s time to upgrade:

PlanMonthly EmailsKey UpgradesStarting Price
Starter20,000+No daily cap, A/B testing, analyticsFrom $25/month
Business100,000+Marketing automation, landing pagesFrom $65/month
BrevoPlusCustomDedicated manager, priority supportCustom Pricing

8. Frequently Asked Questions (FAQs)

Q1: Can I really send 9,000 emails per month for free?

Yes. The plan allows 300 emails/day, totaling 9,000 per month without any payment method.

Q2: What happens if I exceed the 300 email daily limit?

Your emails will pause for the day and resume the next day. To remove the limit, consider upgrading to a Starter plan.

Q3: Does the free plan include email templates?

Yes, you get access to multiple responsive email templates for all types of campaigns.

Q4: Will Brevo display branding on my emails?

No, the free plan does not include Brevo-branded footers—a big win for professionalism.

Q5: Is my data secure on the free plan?

Absolutely. Brevo is GDPR compliant and follows strict data protection protocols.


Conclusion: Brevo Makes Email Marketing Accessible in 2025

With a generous free plan, robust features, and no credit card requirement, Brevo empowers small businesses to kickstart their email marketing efforts without upfront costs. Whether you’re a solo entrepreneur, blogger, or growing startup, this platform gives you the tools to build, engage, and convert—all within a zero-dollar budget.

Start today and unlock the potential of 9,000 monthly emails to grow your brand, nurture leads, and drive real results.

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