Brevo Pricing and Plans in 2025: Which Plan Fits Your Business Best?

If you’re exploring email marketing tools for your business in 2025, understanding Brevo’s pricing plans is essential—especially if you’re budget-conscious yet want power, flexibility, and user-friendliness. Whether you’re a solopreneur or a growing team, here’s an in-depth view of Brevo’s pricing, features, and how to choose the plan that suits your needs.

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🔍 Why Brevo’s Pricing Stands Out

Brevo (formerly Sendinblue) charges based on the number of emails you send per month, not the size of your contact list. This model gives you predictability and flexibility—perfect for businesses with large lists but varying send volumes. Many other platforms, like Mailchimp, charge based on contact count, which can become expensive as your list grows.

Brevo offers four main tiers plus pay-as-you-go credits and several add-ons, making it suitable for businesses of all sizes.

📊 Brevo Pricing Plans Overview

Free Plan – $0/month

Send up to 300 emails/day (~9,000/mo)
Store up to 100,000 contacts
Includes drag-and-drop email editor, transactional emails, signup forms, SMS/WhatsApp credits (pay-as-you-go), CRM tools, and basic automation.
Ideal for testing and small starter audiences

Starter Plan – From $9/month

From 5,000 emails/month, tiers available up to 100K+ based on volume
No daily sending limits
Basic reporting, email support
Brevo logo removal is a $12 add-on
Automation limited to 2,000 contacts per month
Lacks landing pages and advanced statistics

Business Plan – From $18/month

Same starting volume tiers, up to 1M+ emails/month
Unlimited automation workflows
Includes A/B testing, send-time optimization, advanced stats, and multi-user access (up to 10 users) with optional extras
Landing pages and phone support included
Ideal for scaling marketers and eCommerce businesses

Enterprise Plan (BrevoPlus) – Custom pricing

Custom email volume with unlimited contacts
Dedicated onboarding, SSO, enterprise-grade integrations, sub-account management, and priority support
Best for fast-growing or large businesses with complex requirements
Typically starts around $10,000/year

🧾 Comparison Table

Plan	Monthly Emails	Contact Limit	Key Features
Free	300/day (~9,000 mo)	Up to 100,000	Editor, CRM, forms, automation, SMS opt-in
Starter	5K–100K+	500–500K (tiered)	No daily cap, email support, basic analytics
Business	20K–1M+	Up to 2M	Unlimited automation, A/B testing, landing pages, multi‑user
Enterprise	Custom	Unlimited	Full support, integrations, account manager

💡 Pay‑As‑You‑Go Email Credits

If your email needs fluctuate, Brevo offers one-time credit packs that never expire. These include:

5K emails: ~$32
10K: ~$59
20K: ~$95
50K: ~$165
100K: ~$275
Bulk bundles up to 1M emails for ~$1,600

These credits unlock the Starter plan feature set, without monthly limits or branding. Best for occasional campaigns or email bursts.

🔧 Add‑On Costs You Should Know

Brevo offers optional add-ons that enhance your setup:

Remove Brevo branding: ~$10–12/month on Starter
Dedicated IP: ~$251/year (free in Enterprise)
SMS & WhatsApp credit packs: Variable pricing by country (e.g. $1.09 for 100 SMS in USA; $3.45 in UK) Mailmodo+7EmailTooltester.com+7Email Marketing Automation Platform+7 Omnisend

✅ Which Plan Should You Choose?

Choose Free

If you’re just starting newsletter outreach
Have a small list and limited monthly sends
Want to test features like automation or forms before upgrading

Choose Starter

For consistent send volumes around 5K–100K/month
If you need basic analytics and more flexibility over branding
Great for solo marketers or small local businesses

Choose Business

If you’re scaling marketing efforts with automation, A/B testing, landing pages
Need phone support and team collaboration features
Ideal for eCommerce or services with frequent outreach

Choose Enterprise

If you need enterprise-level integrations or onboarding
Want dedicated account support and unlimited contacts
Best fit for large email volumes or multi-team setups

📈 Pros & Cons Summary

Pros:

Generous Free tier with core features
Email-volume based pricing keeps contact limits irrelevant for many
Built-in marketing automation and CRM
Pay-as-you-go option is flexible and affordable

Cons:

Free plan’s 300 emails/day cap can be restrictive
Starter lacks advanced marketing tools like landing pages or A/B testing
Enterprise pricing begins high and may be out of budget for small teams

🧠 Practical Tips

Always test Brevo’s free tier first to evaluate usability and deliverability
Prepay for credits if your send volume fluctuates—credits never expire
Use annual billing to save 10% across Starter and Business plans
Consider add-ons like branding removal or dedicated IP if needed

🧩 FAQ (SEO‑Optimized)

1. Is Brevo’s free plan really free in 2025?
Yes! It includes 300 emails/day (~9K/month), unlimited contacts, automation, forms, CRM features—and all for $0/month

2. How much does Brevo cost per month?
Starter plans begin at $9/month (5K emails), Business starts at $18/month, and Enterprise pricing is custom based on your needs.

3. Can I send SMS or WhatsApp with Brevo?
Yes—SMS and WhatsApp campaigns are available as pay-as-you-go add-ons in every plan.

4. Does Brevo charge for contact storage?
No—pricing is based on email sends, not contact count. Contact limits apply per tier, but most plans support unlimited contacts up to fair use.

5. What happens if I exceed my monthly email limit?
Brevo will pause sending and notify you. You can buy credits or upgrade to a higher tier to continue.

✅ Final Thoughts

Brevo’s tiered pricing, generous free plan, and flexible pay-as-you-go model make it one of the most accessible marketing platforms for small businesses in 2025. Whether you’re just starting your email journey or scaling with automation and team collaboration, there’s an option that fits your needs—without hidden fees or steep learning curves.

👉 Ready to try Brevo? Sign up for the Free Plan today and explore its powerful capabilities risk-free!

Brevo Pricing and Plans in 2025: Which Plan Fits Your Business Best?

🔍 Why Brevo’s Pricing Stands Out