Brevo vs ConvertKit: Which One Is Best for You in 2025?
Choosing the right email marketing platform is a crucial decision for bloggers, creators, and small businesses in 2025. Two names that often come up are Brevo (formerly Sendinblue) and ConvertKit (also known as “Kit”). If you’re weighing your options, this detailed guide breaks down everything—from cost to capabilities—so you can pick the platform that aligns with your needs.
🔍 What Are Brevo and ConvertKit?
Brevo
An all-in-one platform offering email, SMS, CRM, automation, transactional messaging, forms, landing pages, and basic chat integration. Its pricing is based on the number of emails sent, not contact count, making it predictable and budget-friendly.
ConvertKit (Kit)
Designed primarily for creators—bloggers, coaches, course sellers—ConvertKit focuses on subscriber-based pricing and simplicity. It offers automation, landing pages, tagging, and monetization tools like selling digital products.
💰 2025 Pricing at a Glance
Brevo Pricing
| Plan | Emails/Month | Price | Key Features |
|---|---|---|---|
| Free | 300 per day (~9,000) | $0 | Unlimited contacts, basic automation, email editor, CRM tools |
| Starter | Up to 100K | From $9–$25/month | No daily limit, email support, simple automation |
| Business | 100K – 1M+ | From $18–$65/month | Unlimited workflow, A/B testing, landing pages, multi-user |
| Enterprise | Custom | Custom | Dedicated support, SSO, priority SLA, unlimited automation |
- Pay-as-you-go credit packs (never expire): 5K emails ~$32, 100K ~$275.
ConvertKit Pricing (Kit)
| Plan | Subscribers Limit | Price | Key Features |
|---|---|---|---|
| Free | Up to 1,000 | $0 | Unlimited forms, landing pages, broadcasts; only 1 automation |
| Creator | Scaling tiers (e.g. 1K, 3K, 5K,…) | $29–$679+/mo | Unlimited automation, live chat/email support, integrations, free migration |
| Creator Pro | Same tiers | $59–$879+/mo | Advanced analytics, Facebook audiences, newsletter referral system |
- Creator starts at $29/month for 1,000 subscribers; Creator Pro at $59. Featuring unlimited emails and up to 10,000 subscribers free.
⚙️ Feature Comparison
Automation & Workflows
- Brevo: Drag-and-drop automation builder, triggers like email opens, link clicks—available even in free plan.
- ConvertKit: Visual automation and tagging, full-featured but automation limited on free plan.
Winner: Brevo for free-tier automation, ConvertKit for clean tagging flows.
Email Campaigns & Broadcasting
- Brevo: Full-featured HTML drag-and-drop editor, advanced segmentation, transactional messages included.
- ConvertKit: Focuses on text-based, simple email broadcasts; few templates, weaker HTML options.
Signup Forms & Landing Pages
- Brevo: Unlimited forms and landing pages included from free and paid tiers.
- ConvertKit: Unlimited as well, but limited in design variety and no built‑in chat or SMS outreach.
Contact & Subscriber Management
- Brevo: Contact count unlimited, but based on email usage. Includes built-in CRM and segmentation.
- ConvertKit: Subscriber-based pricing; tags and segmentation included at Creator tier and above.
Ecommerce & Monetization Tools
- Brevo: Includes SMS, transactional emails, and basic product integration.
- ConvertKit: Includes selling digital products (Kit Commerce) with 3.5%+30¢ fee.
Integrations & Ecosystem
- Brevo: ~150 integrations (ecommerce platforms, CMS, payment tools, Zapier).
- ConvertKit: ~320+ integrations, more creator tools and platforms.
Customer Support & Education
- Brevo: Live chat, email support even for free users.
- ConvertKit: Community support on free tier; live/email support for paid plans; extensive creator-focused tutorials.
📈 Best Use Cases in 2025
Choose Brevo if:
- You send emails occasionally or regularly with a large contact base.
- You need both email and SMS outreach tools.
- You prefer automation and CRM features at no extra cost.
- You’re budget-conscious and want predictable pricing based on usage.
Choose ConvertKit if:
- You’re primarily a content creator—blogger, course creator, coach—building a subscriber list to monetize.
- You prioritize subscriber tagging, referrals, and integration with creator-focused tools.
- You want simple, subscriber-based pricing and access to monetization features.
✅ Final Verdict: Which One Is Right for You?
- Brevo delivers unbeatable value if you’re looking for an all-in-one marketing platform, with affordable email volume pricing and built-in automation + SMS.
- ConvertKit shines for creators focused on list growth, subscriber monetization, and tagging-based automation—even though its paid plans scale quickly.
❓Frequently Asked Questions (FAQs)
- Is Brevo cheaper than ConvertKit?
Yes, Brevo offers free automation and unlimited contacts with email-based pricing, while ConvertKit charges per subscriber. - Does ConvertKit offer a free plan?
Yes, up to 1,000 subscribers, but automation and integrations are limited. - Can I send emails and sell products with both?
Brevo includes transactional email tools and automation; ConvertKit supports product sales with Kit Commerce. - Which tool is easier for beginners?
Brevo is more beginner-friendly for email marketing and provides CRM tools out of the box. ConvertKit focuses more on content creators. - Can I migrate from Brevo to ConvertKit later?
Yes—both platforms support subscriber export/import and ConvertKit offers free migration for paid plans.
