10 Proven Email Marketing Campaigns You Can Automate with Brevo (With Real Examples)
In 2025, email marketing automation is no longer a luxury — it’s a must-have strategy for businesses aiming to grow efficiently. With platforms like Brevo (formerly Sendinblue), even beginners can design professional, conversion-focused email flows without needing advanced tech skills. Whether you run a cafe, an ecommerce store, or a consultancy, Brevo makes email automation accessible, impactful, and scalable.
In this guide, we’ll walk you through 10 powerful email marketing campaigns that you can automate using Brevo. Each example includes real-life use cases, setup tips, and strategies to increase your open rates, CTRs, and ROI.
Why Automate Your Email Campaigns with Brevo?
Email automation saves you time, ensures timely engagement, and nurtures leads without you lifting a finger. Brevo offers an intuitive drag-and-drop automation builder that supports:
- Personalized workflows
- Conditional logic
- Trigger-based emails
- Integration with tools like Shopify, WooCommerce, WordPress, and more
Plus, it provides detailed analytics, A/B testing, and segmentation features — making it a top-tier tool for small and medium businesses.
1. Welcome Series
Trigger: When a new user subscribes to your list
Why it works:
First impressions matter. A well-crafted welcome series sets expectations, introduces your brand, and increases long-term engagement.
Real Example:
A small bakery offers a 10% discount code in their welcome email, followed by a story about their brand and a list of best-sellers.
Brevo Setup:
- Trigger: Contact joins list “New Subscribers”
- Email 1: Instant welcome + discount code
- Email 2: 2 days later, about your brand story
- Email 3: 4 days later, top products/services
2. Abandoned Cart Recovery
Trigger: When a user adds to cart but doesn’t checkout
Why it works:
According to Baymard Institute, 69.82% of shopping carts are abandoned. Recovering even a fraction boosts revenue.
Real Example:
An online clothing store sends a reminder 1 hour after cart abandonment, a second email with a “10% off” incentive, and a third with a product review.
Brevo Setup:
- Trigger: Product added to cart, no purchase within 1 hour
- Sequence: 3 emails over 48 hours
- Add dynamic content for product reminders
3. Lead Nurturing Campaign
Trigger: User downloads an eBook or resource
Why it works:
Build trust and educate leads to guide them down the funnel.
Real Example:
A marketing agency sends a 5-part series after a user downloads a social media guide, ending with a consultation offer.
Brevo Setup:
- Use lead capture forms linked to automation
- Send value-packed content every 2 days
- Use scoring to identify sales-ready leads
4. Birthday Offers
Trigger: On a user’s birthday (using custom contact fields)
Why it works:
Celebrating birthdays creates goodwill and drives conversions with exclusive discounts.
Real Example:
A local spa sends a personalized birthday coupon for 20% off any treatment.
Brevo Setup:
- Custom field: Date of Birth
- Trigger: On date match
- Send birthday message with dynamic coupon
5. Upsell & Cross-Sell Sequences
Trigger: After a purchase is made
Why it works:
Encourages customers to explore related or premium products.
Real Example:
An electronics store suggests laptop accessories 3 days after a customer buys a laptop.
Brevo Setup:
- Trigger: Purchase confirmed
- Segment by product category
- Send upsell email after 3 days, cross-sell after 7 days
6. Re-engagement Campaign
Trigger: Inactive subscribers for X days
Why it works:
Keeps your list clean and reactivates cold leads.
Real Example:
A SaaS company sends a “We miss you” email with new feature highlights and a free month trial.
Brevo Setup:
- Filter: No engagement for 60+ days
- Send 2-part email series
- Add exit automation to unsubscribe if still inactive
7. Product Review Request
Trigger: A few days after purchase
Why it works:
Boosts your social proof and customer feedback.
Real Example:
An ecommerce business sends a personalized product review request 5 days after delivery.
Brevo Setup:
- Trigger: Product delivered
- Email: Ask for review, include image of product purchased
- Optional: Add incentive (coupon, points)
8. Appointment Reminders
Trigger: Booked appointment through form or scheduler
Why it works:
Reduces no-shows and improves client experience.
Real Example:
A dental clinic sends reminders 3 days and 1 hour before appointments.
Brevo Setup:
- Integrate booking tool (via Zapier or API)
- Send timed emails/SMS before event
9. VIP Customer Rewards
Trigger: Repeat purchase or total spend exceeds threshold
Why it works:
Recognizes loyal customers and increases retention.
Real Example:
A beauty brand creates a VIP tier for users who spend $300+, offering them early access to new products.
Brevo Setup:
- Segment users by behavior
- Trigger reward email with personalized thank-you and gift
10. Feedback Surveys
Trigger: After customer support or order completion
Why it works:
Captures valuable feedback and shows you care.
Real Example:
A freelancer sends a survey 3 days after project completion.
Brevo Setup:
- Trigger: Order marked complete
- Email: Thank you + feedback form
Tips to Maximize Open Rates and Click-Throughs
- Use personalization tags like {{ contact.FIRSTNAME }}
- Write compelling subject lines: Try A/B testing
- Keep content concise and mobile-friendly
- Segment your list: Don’t treat everyone the same
- Add clear CTAs: “Claim your discount,” “Leave a review,” etc.
Bonus Download:
✅ Click here to download: The Ultimate Email Automation Flow Chart for Beginners (2025 Edition) (Download Link)
Ready to Automate Your Email Marketing?
Start free with Brevo and set up your first workflow in minutes. Whether you’re sending a welcome email or building a complete ecommerce sequence, Brevo helps you drive results without the complexity.
👉 Sign up for Brevo now and turn automation into growth.
