Brevo vs Mailchimp: Which Email Marketing Platform Wins in 2025?
Email marketing remains one of the most effective digital marketing channels, and choosing the right platform can make a substantial difference for your business. In 2025, two of the most widely used platforms continue to be Brevo (formerly Sendinblue) and Mailchimp. While both offer powerful tools, automation, and analytics, each platform has unique strengths and weaknesses that may appeal differently depending on your business size, goals, and budget.
In this in-depth comparison, we’ll explore their key features, pricing, usability, customer support, integrations, and more to help you decide: Which is the better email marketing platform in 2025?
verview: Brevo and Mailchimp in 2025
| Feature | Brevo | Mailchimp |
|---|---|---|
| Free Plan | 9,000 emails/month | 1,000 emails/month |
| Contacts in Free Plan | Unlimited | 500 |
| Automation | Advanced | Basic to Advanced (paid plans) |
| Landing Pages | Yes (from Business Plan) | Yes (from Standard Plan) |
| SMS Marketing | Yes | No |
| Chat | Yes | No |
| Customer Support | Email/Live Chat (Free & Paid) | Email (Free), Chat/Phone (Paid) |
| Ease of Use | Moderate | User-Friendly |
1. Pricing Comparison
One of the biggest differences between Brevo and Mailchimp is their pricing structure. Brevo bases pricing on the number of emails sent, while Mailchimp charges based on the number of contacts.
🧾 Brevo 2025 Pricing (Marketing Platform)
| Plan | Email Volume | Price | Notable Features |
|---|---|---|---|
| Free | 300 emails/day (~9,000/mo) | $0 | Templates, drag‑drop editor, CRM, basic automations |
| Starter | From 5,000 emails/mo | From $9/month | No daily cap, analytics, email support, remove Brevo logo (add-on) |
| Business | 5,000 to 1,000,000+ emails/mo | From $18/month | Marketing automation, A/B testing, landing pages, phone support |
| Enterprise | Unlimited (fair use) | Custom pricing | Sub-accounts, SSO, SLAs, advanced integrations |
🧾 Mailchimp 2025 Pricing (Marketing Plans)
| Plan | Contacts | Emails/Month | Price | Key Features |
|---|---|---|---|---|
| Free | Up to 500 | 1,000 emails/month | $0 | Templates, basic automations, 30-day email/chat support |
| Essentials | 500+ | Up to 10× contacts | From $13/month | A/B testing, multichannel ads, 24/7 email/chat support |
| Standard | 500+ | Up to 12× contacts | From $20/month | Advanced automations, retargeting, comparative reports |
| Premium | 10,000+ | Up to 15× contacts | From $350/month | Multivariate tests, unlimited seats, phone support |
2. Email Automation & Campaign Builder
Brevo shines in marketing automation, even on the free plan. Users can create multi-step workflows triggered by user behavior, such as opening an email or clicking a link. Brevo also offers lead scoring and dynamic content.
Mailchimp has a beginner-friendly automation builder but limits automation capabilities on the free and lower-tier plans. More advanced features like behavioral targeting and multivariate testing are reserved for premium plans.
Winner: Brevo, for robust and accessible automation tools.
3. User Interface & Ease of Use
Mailchimp is known for its user-friendly interface, intuitive drag-and-drop builder, and onboarding support, making it ideal for beginners.
Brevo has improved its UI in recent years, offering a more modern dashboard and organized navigation. However, some advanced features may require a slight learning curve.
Winner: Mailchimp, especially for new users.
4. Deliverability & Performance
Both platforms boast high deliverability rates, but Brevo offers more control through dedicated IPs (in higher-tier plans) and advanced deliverability features.
Mailchimp also has a strong reputation but provides less transparency in terms of infrastructure and deliverability settings.
Winner: Tie (both have solid infrastructure, but Brevo offers more deliverability controls for large senders).
5. Analytics & Reporting
Brevo provides real-time reporting on opens, clicks, bounces, and heatmaps. It includes advanced reporting features in the Business plan.
Mailchimp offers comparative reporting, predictive insights, and in-depth analytics in higher-tier plans, though some data is locked behind paywalls.
Winner: Mailchimp (for premium users), Brevo (for free and mid-tier users).
6. Integrations & CRM
Brevo includes a built-in CRM with pipeline management and task assignments. It integrates with tools like WordPress, Shopify, WooCommerce, and Zapier.
Mailchimp integrates with over 300 apps and tools but lacks a native CRM. Users need to connect with third-party CRM platforms.
Winner: Brevo, for including a native CRM.
7. Additional Features
| Feature | Brevo | Mailchimp |
| SMS Marketing | ✔️ | ❌ |
| Transactional Emails | ✔️ | ❌ |
| WhatsApp Campaigns | ✔️ | ❌ |
| Live Chat Widget | ✔️ | ❌ |
Brevo continues to expand its all-in-one platform with features beyond email, making it a more holistic marketing solution.
Winner: Brevo.
8. Customer Support
Brevo offers live chat support even on the free plan, as well as email and detailed documentation.
Mailchimp provides email support for free users and chat/phone support on paid plans only.
Winner: Brevo.
Final Verdict: Which Wins in 2025?
| Category | Winner |
| Pricing | Brevo |
| Automation | Brevo |
| Ease of Use | Mailchimp |
| Deliverability | Tie |
| Analytics | Tie |
| CRM & Integrations | Brevo |
| Extra Features | Brevo |
| Customer Support | Brevo |
Overall Winner: ✨ Brevo ✨
In 2025, Brevo stands out as the smarter choice for small to medium-sized businesses that need powerful tools without breaking the bank. Its generous free plan, marketing automation, and multichannel capabilities make it a true all-in-one solution.
Mailchimp is still a solid contender, particularly for those who prioritize ease of use and brand reputation, but the pricing and limited features on lower plans might be a hurdle for growing businesses.
Frequently Asked Questions (FAQs)
Q1: Is Brevo really free to use?
Yes, Brevo’s free plan allows you to send up to 9,000 emails per month (300/day) with access to automation and other core features.
Q2: Which platform is better for automation?
Brevo offers more advanced automation features even on its free plan compared to Mailchimp’s free and Essentials plans.
Q3: Does Mailchimp offer SMS marketing?
No, Mailchimp does not support SMS campaigns natively. Brevo does.
Q4: Can I use Brevo for transactional emails?
Yes, Brevo supports transactional email services which are great for eCommerce and order notifications.
Q5: Which is better for small businesses on a budget?
Brevo is more cost-effective, offering better functionality at lower pricing tiers.
